{"id":111,"date":"2018-02-24T23:41:29","date_gmt":"2018-02-24T16:41:29","guid":{"rendered":"https:\/\/louisandreas.com\/?p=111"},"modified":"2019-04-27T00:17:30","modified_gmt":"2019-04-26T17:17:30","slug":"mengenal-facebook-pixel","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/facebook\/mengenal-facebook-pixel\/","title":{"rendered":"Mengenal Facebook Pixel"},"content":{"rendered":"<p>Salah satu keunggulan utama Facebook Ads dibandingkan dengan iklan digital lainnya yaitu kemampuan Facebook untuk memanfaatkan Facebook Pixel untuk mengoptimalkan penayangan iklan ke target audience yang tepat. Ada 3 fungsi utama dari Facebook Pixel, tapi sebelum itu mari kita bahas sedikit mengenai Facebook Pixel itu sendiri.<\/p>\n<p>&nbsp;<\/p>\n<h2>Apa itu Facebook Pixel?<\/h2>\n<p>Sebetulnya, Facebook Pixel merupakan script yang bisa kita sisipkan di website kita. Script tersebut akan aktif apabila halaman web tertentu dibuka atau ada suatu tindakan yang dilakukan di website tersebut (misalnya mengklik tombol atau link). Formatnya kira-kira seperti di bawah ini.<\/p>\n<p>&nbsp;<\/p>\n<pre style=\"padding-left: 30px;\">&lt;!-- Facebook Pixel Code --&gt;\r\n&lt;script&gt;\r\n !function(f,b,e,v,n,t,s)\r\n {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\r\n n.callMethod.apply(n,arguments):n.queue.push(arguments)};\r\n if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\r\n n.queue=[];t=b.createElement(e);t.async=!0;\r\n t.src=v;s=b.getElementsByTagName(e)[0];\r\n s.parentNode.insertBefore(t,s)}(window, document,'script',\r\n 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\r\n fbq('init', '12345678910');\r\n fbq('track', 'PageView');\r\n&lt;\/script&gt;\r\n&lt;noscript&gt;&lt;img height=\"1\" width=\"1\" style=\"display:none\"\r\n src=\"https:\/\/www.facebook.com\/tr?id=12345678910&amp;ev=PageView&amp;noscript=1\"\r\n\/&gt;&lt;\/noscript&gt;\r\n&lt;!-- End Facebook Pixel Code --&gt;\r\n\r\n<\/pre>\n<p>Format dasar dari Facebook Pixel ini sebaiknya jangan diubah-ubah, terutama jika kita tidak memiliki pengetahuan selevel web developer karena bisa mengacaukan kerja Pixel. Ada 2 elemen penting yang ada di script di atas, yaitu Pixel ID dan Event Tracking. Pixel ID bisa kita lihat di bagian:<\/p>\n<pre>\u00a0fbq('init', '12345678910');<\/pre>\n<p>Angka 12345678910 tersebut merupakan contoh dari Pixel ID, dan akan berbeda untuk setiap advertiser.<\/p>\n<p>Sedangkan event tracking ada di bagian:<\/p>\n<pre> fbq('track', 'PageView');<\/pre>\n<p>Artinya event yang di-track adalah PageView. Pembahasan mengenai Event di Facebook akan kita bahas di post lainnya.<\/p>\n<p>&nbsp;<\/p>\n<h2>Fungsi Facebook Pixel<\/h2>\n<p>Ada <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\">3 fungsi utama Facebook Pixel<\/a>, yaitu untuk keperluan tracking, untuk optimisasi penayangan Facebook Ads, dan untuk membuat target audience khusus. Mari kita bahas satu per satu.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Tracking<\/h3>\n<p>Dengan adanya Facebook Pixel yang ditanam di website kita, kita bisa mengetahui dengan pasti berapa banyak pengunjung website kita. Lebih detail, kita bisa mengetahui berapa banyak yang mengunjungi halaman tertentu di website kita, atau bahkan berapa banyak yang mengklik tombol atau link di website kita.<\/p>\n<p>Jika kita sudah menggunakan Facebook Ads, kita bisa mengetahui dengan pasti dari orang-orang yang melihat iklan kita, berapa banyak yang mengunjungi halaman tertentu atau melakukan hal tertentu. Misalnya untuk web e-commerce, kita bisa mengetahui berapa banyak yang membeli, berapa banyak yang sampai tahap Checkout, dan berapa banyak yang Add to Cart.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-117\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/02\/contoh-data-facebook-pixel.jpg\" alt=\"contoh data facebook pixel\" width=\"633\" height=\"358\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/02\/contoh-data-facebook-pixel.jpg 1450w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/02\/contoh-data-facebook-pixel-300x169.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/02\/contoh-data-facebook-pixel-768x434.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/02\/contoh-data-facebook-pixel-1024x578.jpg 1024w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Optimisasi<\/h3>\n<p>Dalam menayangkan iklan di Facebook dan Instagram, algoritma Facebook dan Instagram memegang peranan penting. Algoritma Facebook dan Instagram sudah cukup cerdas untuk memprediksi perilaku dari tiap-tiap user mereka sehingga bisa menayangkan iklan ke audience yang tepat.<\/p>\n<p>Kembali kita gunakan contoh web e-commerce, dengan adanya Facebook Pixel kita bisa mengetahui berapa banyak yang membeli produk kita. Lebih jauh di dalam sistem Facebook, mereka mengetahui dengan pasti siapa yang membeli. Dan berdasarkan perilaku para user yang membeli, algoritma Facebook bisa memprediksi orang-orang seperti apa yang akan membeli produk kita, sehingga memungkinkan mereka mengoptimalkan penayangan iklan kita ke audience yang tepat.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. Membuat Custom Audience<\/h3>\n<p>Custom Audience atau target audience khusus merupakan audience yang sangat spesifik. Misalnya kita membuat audience berdasarkan orang-orang yang sudah pernah Add to Cart namun belum pernah beli. Kita bisa menayangkan iklan kita hanya ke audience tersebut saja, sehingga target audience kita sudah pasti sangat spesifik dan oleh sebab itu kita bisa menggunakan bahasa atau Call to Action yang spefisik pula untuk meningkatkan kemungkinan orang tersebut membeli. Pembahasan mengenai <a href=\"https:\/\/louisandreas.com\/facebook\/tiga-jenis-facebook-audience\/\">Facebook audience akan dibahas di post berikutnya<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h4><em>What do you think?<\/em><\/h4>\n<p>Demikian pembahasan mengenai kegunaan Facebook Pixel. Mengenai cara membuat dan memasang Pixel akan saya bahas di post lainnya. Apabila ada pertanyaan atau komentar silakan gunakan kolom komentar di bawah ini.<\/p>\n<p><em>Hava a good weekend!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salah satu keunggulan utama Facebook Ads dibandingkan dengan iklan digital lainnya yaitu kemampuan Facebook untuk memanfaatkan Facebook Pixel untuk mengoptimalkan penayangan iklan ke target audience yang tepat. Ada 3 fungsi utama dari Facebook Pixel, tapi sebelum itu mari kita bahas <a href=\"https:\/\/louisandreas.com\/facebook\/mengenal-facebook-pixel\/\"> Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mengenal Facebook Pixel &#8211; louisandreas.com<\/title>\n<meta name=\"description\" content=\"Salah satu keunggulan utama Facebook Ads yaitu kemampuan Facebook Pixel untuk mengoptimalkan penayangan iklan ke target audience yang tepat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisandreas.com\/facebook\/mengenal-facebook-pixel\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mengenal Facebook Pixel &#8211; 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