{"id":138,"date":"2018-03-17T23:58:26","date_gmt":"2018-03-17T16:58:26","guid":{"rendered":"https:\/\/louisandreas.com\/?p=138"},"modified":"2019-04-27T00:34:08","modified_gmt":"2019-04-26T17:34:08","slug":"tiga-jenis-facebook-audience","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/facebook\/tiga-jenis-facebook-audience\/","title":{"rendered":"Tiga Jenis Facebook Audience"},"content":{"rendered":"<p>Kali ini saya akan membahas mengenai jenis-jenis Facebook Audience. Ada 3 jenis audience yang bisa kita gunakan sebagai target dari iklan kita di Facebook. Ketiganya memiliki kegunaan masing-masing yang bisa kita manfaatkan untuk keperluan yang berbeda-beda.<\/p>\n<p>&nbsp;<\/p>\n<h2>Apa itu Facebook Audience?<\/h2>\n<p>Saat kita mau membuat iklan di Facebook, tentunya kita sudah ada bayangan mengenai calon customer kita: usia, jenis kelamin, tempat tinggal, kebiasaannya, dan lain sebagainya. Kita tentunya ingin supaya iklan kita ditampilkan pada orang-orang yang berpotensi menjadi calon customer kita, yang bisa kita sebut target audience. Target audience dari iklan kita inilah yang harus kita persiapkan dengan baik, supaya iklan kita ditampilkan ke orang-orang yang tepat, dan pada akhirnya kita mendapatkan hasil dari iklan kita di Facebook.<\/p>\n<p>Salah satu keunggulan Facebook dibandingkan dengan platform digital ads lainnya yaitu para advertiser diberikan keleluasaan dalam menentukan target audience mereka, bahkan hingga level yang sangat spesifik. Di sinilah letak keunggulan dari Facebook audience, kita bisa mentarget audience yang kemungkinan besar sesuai dengan yang kita harapkan..<\/p>\n<p>&nbsp;<\/p>\n<h2>Tiga Jenis Audience di Facebook<\/h2>\n<p>Ada <a href=\"https:\/\/www.facebook.com\/business\/help\/168922287067163\">3 jenis audience<\/a> yang bisa kita gunakan di Facebook, yaitu core audience, custom audience, dan lookalike audience. Kita akan membahas ketiganya satu per satu.<\/p>\n<p>&nbsp;<\/p>\n<h3>Core Audience<\/h3>\n<p>Core audience atau audience umum merupakan audience yang paling dasar, dan tentunya paling banyak digunakan sebagai targeting. Core audience meliputi umur, jenis kelamin, tempat tinggal, dan interest atau kebiasaan dari target audience kita.<\/p>\n<p>Misalnya kita mau membuat iklan dengan target audience: laki-laki, usia 24-50, berada di Jakarta, dan suka dengan sepak bola, maka kita bisa mentarget audience tersebut. Settingan di level ad set kira-kira akan terlihat sebagai berikut:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-141\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-core-audience.jpg\" alt=\"facebook core audience\" width=\"855\" height=\"504\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-core-audience.jpg 855w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-core-audience-300x177.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-core-audience-768x453.jpg 768w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Dari settingan target audience di atas, kita bisa lihat di kolom sebelah kanan bahwa ada 220.000 orang yang sesuai dengan deskripsi yang kita masukkan. Namun, dari 220.000 orang tersebut belum tentu semuanya akan melihat iklan kita, karena tergantung dari jumlah budget yang kita punya.<\/p>\n<p>&nbsp;<\/p>\n<h3>Custom Audience<\/h3>\n<p>Custom audience atau audience khusus pernah sedikit dibahas <a href=\"https:\/\/louisandreas.com\/facebook\/mengenal-facebook-pixel\/\">di post mengenai Facebook Pixel<\/a>.\u00a0Custom Audience merupakan\u00a0 audience yang sangat spesifik, misalnya audience yang pernah masuk ke website kita, audience yang pernah berinteraksi dengan Facebook Page kita, audience yang pernah berinteraksi dengan akun Instagram kita, dan masih banyak lainnya.<\/p>\n<p>Untuk membuat custom audience, klik di bagian kiri atas, lalu di layar navigasi utama pilih <em>All Tools<\/em>, kemudian pilih <em>Audience<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-142\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-audience-1024x428.jpg\" alt=\"membuat facebook audience\" width=\"730\" height=\"305\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-audience-1024x428.jpg 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-audience-300x125.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-audience-768x321.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-audience.jpg 1362w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Setelah itu, akan muncul tampilan seperti di bawah ini. Pilih <em>Create a Custom Audience<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-143\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/custom-audience-1024x498.jpg\" alt=\"membuat custom audience\" width=\"730\" height=\"355\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/custom-audience-1024x498.jpg 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/custom-audience-300x146.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/custom-audience-768x373.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/custom-audience.jpg 1350w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Kemudian akan muncul pilihan jenis custom audience yang mau kita buat. Pembahasan lebih detail mengenai masing-masing custom audience akan kita bahas <a href=\"https:\/\/louisandreas.com\/facebook\/menggunakan-facebook-custom-audience\/\">di post berikutnya<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-144\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-custom-audience.jpg\" alt=\"facebook custom audience\" width=\"540\" height=\"622\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-custom-audience.jpg 540w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-custom-audience-260x300.jpg 260w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<h3>Lookalike Audience<\/h3>\n<p>Lookalike Audience merupakan audience yang dalam beberapa aspek tertentu dapat dikatakan &#8220;mirip&#8221; dengan custom audience yang kita buat. Misalnya, kita membuat custom audience dari orang-orang yang mem-follow Facebook Page kita. Kemudian berdasarkan custom audience tersebut, kita membuat lookalike audience nya, atau audience yang &#8220;mirip&#8221; dengan follower Facebook Page kita, sehingga harapannya nanti jika mereka melihat iklan kita, mereka juga akan menjadi follower Page kita.<\/p>\n<p>Cara membuat lookalike audience kurang lebih sama dengan custom audience, hanya saja kita harus memilih <em>Create a lookalike audience<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-145\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/lookalike-audience-1024x490.jpg\" alt=\"membuat lookalike audience\" width=\"730\" height=\"349\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/lookalike-audience-1024x490.jpg 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/lookalike-audience-300x144.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/lookalike-audience-768x368.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/lookalike-audience.jpg 1349w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Kemudian misalnya, kita mau membuat lookalike audience dari follower Facebook Page kita, yang berada di Indonesia. Tampilannya kurang lebih akan seperti di bawah ini.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-146\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-lookalike-audience.jpg\" alt=\"facebook lookalike audience\" width=\"657\" height=\"584\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-lookalike-audience.jpg 657w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/03\/facebook-lookalike-audience-300x267.jpg 300w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Audience Size menentukan besarnya audience yang mau kita buat. Dari interface di Ads Manager, tersedia pilihan dari 1-10%. Misalkan kita pilih 1%, artinya adalah 1% dari populasi Indonesia yang mirip dengan follower Page kita. Populasi Indonesia di Facebook ada sekitar 128 juta orang, jadi 1% nya sebesar 1,28 juta orang. Kalau 10% nya otomatis jadi 12,8 juta orang.<\/p>\n<p>Semakin kecil persentasenya, kemiripan dengan custom audience akan semakin tinggi namun jumlah audience nya lebih kecil. Sebaliknya, semakin besar persentasenya, kemiripan dengan custom audience akan semakin rendah namun jumlah audience nya lebih besar<\/p>\n<p>Pertanyaan berikutnya biasanya, &#8220;Kapan kita pakai 1%, kapan kita pakai 10%?&#8221; jawabannya tergantung tujuan yang ingin anda capai, dan sudah di tahap mana. Saran saya, mulai dari persentase kecil dulu, karena lookalike audience di level ini sangat mirip dengan custom audience anda. Jika anda melihat hasil iklannya memuaskan dan ingin mentarget audience yang lebih besar, bisa menggunakan persentase yang lebih besar.<\/p>\n<p>&nbsp;<\/p>\n<h4><em>What do you think?<\/em><\/h4>\n<p>Kali ini kita sudah membahas mengenai tiga jenis Facebook audience. Jika anda mempunyai pertanyaan atau komentar, jangan ragu untuk menuliskannya di kolom komentar di bawah ini.<\/p>\n<p><em>Have a good weekend!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kali ini saya akan membahas mengenai jenis-jenis Facebook Audience. Ada 3 jenis audience yang bisa kita gunakan sebagai target dari iklan kita di Facebook. Ketiganya memiliki kegunaan masing-masing yang bisa kita manfaatkan untuk keperluan yang berbeda-beda. &nbsp; Apa itu Facebook <a href=\"https:\/\/louisandreas.com\/facebook\/tiga-jenis-facebook-audience\/\"> Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tiga Jenis Facebook Audience &#8211; louisandreas.com<\/title>\n<meta name=\"description\" content=\"Ada tiga jenis Facebook Audience yang bisa kita gunakan sebagai target dari iklan kita. 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