{"id":213,"date":"2018-05-14T01:03:30","date_gmt":"2018-05-13T18:03:30","guid":{"rendered":"https:\/\/louisandreas.com\/?p=213"},"modified":"2018-07-24T00:14:59","modified_gmt":"2018-07-23T17:14:59","slug":"setting-custom-conversion-untuk-optimisasi-campaign","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/facebook\/setting-custom-conversion-untuk-optimisasi-campaign\/","title":{"rendered":"Setting Custom Conversion untuk Optimisasi Campaign"},"content":{"rendered":"<p>Bagi para advertiser yang sudah menggunakan Facebook Pixel, tentunya sudah tidak asing dengan tipe campaign Conversion. Seperti yang<a href=\"https:\/\/louisandreas.com\/facebook\/mengenal-facebook-pixel\/\"> sudah kita bahas di post terdahulu<\/a>, ada 3 manfaat pixel, yaitu: tracking conversion event, optimisasi campaign, dan membuat custom audience. Ketiganya berhubungan langsung dengan campaign Conversion. Pada campaign Conversion, tracking event dan optimisasi campaign bergantung pada pixel event yang kita pasang di website kita. Namun, ada beberapa keterbatasan dari pixel event standar (standard event) yang disediakan Facebook, dan pada post kali ini kita akan belajar caranya mengatasi keterbatasan tersebut menggunakan Custom Conversion.<\/p>\n<p>&nbsp;<\/p>\n<h1>Mengenal Custom Conversion<\/h1>\n<p>Selain 9 standard event yang tersedia, Facebook memungkinkan pada advertiser untuk melakukan tracking dan optimisasi terhadap custom event, salah satunya dengan menggunakan Custom Conversion. Pada kesempatan ini, kita akan fokus pada 2 cara menggunakan Custom Conversion untuk optimisasi campaign di Facebook.<\/p>\n<p>Untuk memulai, kita ke mega menu, kemudian pilih <em>All Tools<\/em>, lalu pilih <em>Custom Conversions<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-221\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-1-1024x487.jpg\" alt=\"setup custom conversion\" width=\"730\" height=\"347\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-1-1024x487.jpg 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-1-300x143.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-1-768x365.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-1.jpg 1344w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Apabila anda belum pernah membuat Custom Conversion sebelumnya, tampilannya akan seperti di bawah ini. Klik di tombol biru\u00a0<em>Create Custom Conversion<\/em> untuk memulai.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-222\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-2-1024x489.jpg\" alt=\"setup custom conversion\" width=\"730\" height=\"349\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-2-1024x489.jpg 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-2-300x143.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-2-768x367.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-2.jpg 1347w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>1. Setting Conversion Menggunakan URL<\/h2>\n<p>Setting Conversion menggunakan URL kita gunakan apabila event yang mau kita track dan gunakan untuk optimisasi memiliki URL yang unik dan berbeda dari URL lainnya. Misalnya anda subscribe ke suatu website atau blog, pada saat selesai subscribe akan ada halaman yang menunjukkan bahwa proses subscribe anda berhasil. Umumnya, halaman tersebut akan memiliki URL yang unik, seperti misalnya\u00a0<em><strong>http:\/\/blog.com\/subscribe-success\/<\/strong><\/em>. Bagian yang unik dari URL tersebut yaitu\u00a0<em><strong>\/subscribe-success\/\u00a0<\/strong><\/em>dapat kita gunakan sebagai tracking event Registration.<\/p>\n<p><em>Lalu apa bedanya dengan memasang standard event?<\/em><\/p>\n<p>Standard event harus dipasang di source code website. Memasang beberapa event berbeda di beberapa halaman yang berbeda-beda tentunya tidak terlalu sulit untuk mereka yang memiliki pengetahuan tentang coding. Namun hal tersebut tidak mudah untuk orang awam. Akan lebih mudah jika kita bisa melakukan setting conversion event cukup dengan memasukkan URL saja.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-224\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-4.jpg\" alt=\"setup custom conversion\" width=\"452\" height=\"596\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-4.jpg 452w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-4-228x300.jpg 228w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pada bagian\u00a0<em>Website Event\u00a0<\/em>kita pilih\u00a0<em>All URL Traffic<\/em>. Lalu di bagian URL kita masukkan URL yang mau kita track sebagai Custom Conversion. URL bisa disetting sebagai\u00a0<em>contains<\/em> (mengandung potongan URL berikut),\u00a0<em>doesn&#8217;t contain\u00a0<\/em>(tidak mengandung potongan URL berikut), atau\u00a0<em>equals\u00a0<\/em>(URL lengkap). Biasanya saya memilih\u00a0<em>contains\u00a0<\/em>dan masukkan potongan link URL unik yang mau di-track.<\/p>\n<p>Selanjutnya tinggal masukkan nama event dan kategori. Kategori dapat dipilih dari 9 standard event yang tersedia. Kategori ini hanya untuk pengelompokan saja dan tidak banyak berpengaruh terhadap event yang anda buat.<\/p>\n<p>Anda bisa juga memasukkan value jika memang ada value untuk event tersebut. Jika sudah selesai, klik\u00a0<em>Create<\/em>.<\/p>\n<p>&#8212;<\/p>\n<p><strong>Keunggulan:<\/strong><em><strong>\u00a0<\/strong><\/em>proses setting cukup\u00a0mudah dan cepat. Tidak memerlukan akses ke source code untuk memasang event.<\/p>\n<p><strong>Kelemahan:\u00a0<\/strong>setting event hanya bisa berdasarkan URL, tidak bisa memasang event supaya eventnya aktif jika ada yang mengklik tombol (misalnya tombol subscribe).\u00a0URL juga harus unik, jika URL tidak unik maka tracking event akan menjadi rancu.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Setting Conversion Menggunakan Parameter<\/h2>\n<p>Untuk dapat melakukan setting Custom Conversion menggunakan parameter, kita harus terlebih dahulu memasukkan parameter ketika memasang pixel di website kita. Saya akan menggunakan pixel di blog ini sebagai contoh.<\/p>\n<p>Di blog ini saya memasang standard event View Content, dan di dalam standard event tersebut saya memasukkan beberapa parameter, seperti\u00a0<em>post_type, post_id, content_name,\u00a0<\/em>dan\u00a0<em>content_category<\/em>. Parameter-parameter tersebut nilainya akan berbeda-beda tergantung dari post mana yang sedang dibaca.<\/p>\n<p>Supaya lebih jelasnya, mari kita lihat deretan gambar berikut.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-225\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-5.jpg\" alt=\"setup custom conversion\" width=\"449\" height=\"595\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-5.jpg 449w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-5-226x300.jpg 226w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Berbeda dengan sebelumnya, kali ini di bagian <em>Website Event\u00a0<\/em>kita memilih standard event View Content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-226\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-6.jpg\" alt=\"setup custom conversion\" width=\"436\" height=\"584\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-6.jpg 436w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-6-224x300.jpg 224w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Kemudian di bagian <em>Rule 1<\/em>,\u00a0pilih Event Parameters.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-227\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-7.jpg\" alt=\"setup custom conversion\" width=\"434\" height=\"590\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-7.jpg 434w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-7-221x300.jpg 221w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pada contoh ini saya akan memilih Content Name sebagai parameter yang mau digunakan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-228\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-8.jpg\" alt=\"setup custom conversion\" width=\"437\" height=\"585\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-8.jpg 437w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-8-224x300.jpg 224w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Selanjutnya, saya masukkan content name nya\u00a0<em>contains<\/em> &#8220;Pixel&#8221;,<\/p>\n<p>Dari setting di atas, artinya saya membuat Custom Conversion ini untuk melakukan tracking terhadap event View Content, namun khusus untuk setiap post yang mengandung kata &#8220;Pixel&#8221; pada bagian judulnya. Post yang tidak mengandung kata &#8220;Pixel&#8221; di bagian judul tidak akan masuk ke dalam tracking.<\/p>\n<p>Sesudah itu, tinggal masukkan nama event dan klik\u00a0<em>Create<\/em>.<\/p>\n<p>&#8212;<\/p>\n<p><strong>Keunggulan: <\/strong>memungkinkan kita untuk\u00a0tracking dan optimisasi dengan sangat spesifik hingga level parameter, bukan hanya di level event<\/p>\n<p><strong>Kelemahan:\u00a0<\/strong>harus setup parameter terlebih dahulu saat memasang pixel<\/p>\n<p>&nbsp;<\/p>\n<h3>Menggunakan Custom Conversion untuk Optimisasi<\/h3>\n<p>Setelah selesai dengan langkah-langkah di atas, akan muncul tampilan seperti di bawah ini. Apabila tanda di status sudah berwarna hijau dengan tulisan\u00a0<em>Active<\/em>, artinya Custom Conversion ini sudah bisa digunakan pada campaign Conversion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-230\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-9-1024x498.jpg\" alt=\"setup custom conversion\" width=\"730\" height=\"355\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-9-1024x498.jpg 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-9-300x146.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-9-768x373.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-9.jpg 1349w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Untuk menggunakannya dalam optimisasi campaign conversion pun tidak berbeda dengan menggunakan standard event. Ketika melakukan setting Ad Set, masukkan Custom Conversion yang kita buat ke dalam kolom event untuk optimisasi. Dengan demikian, dari contoh di atas, artinya campaign yang dibuat akan dioptimisasi supaya banyak yang membaca post yang mengandung kata &#8220;Pixel&#8221; di judulnya.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-231\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-10-1024x486.jpg\" alt=\"setup custom conversion\" width=\"730\" height=\"346\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-10-1024x486.jpg 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-10-300x142.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-10-768x365.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/05\/setup-custom-conversion-10.jpg 1365w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><em>What do you think?<\/em><\/h4>\n<p>Apakah anda punya pengalaman menggunakan Custom Conversion? Bagikan pengalaman maupun komentar anda pada kolom di bawah.<\/p>\n<p><em>Have a great week ahead!<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bagi para advertiser yang sudah menggunakan Facebook Pixel, tentunya sudah tidak asing dengan tipe campaign Conversion. Seperti yang sudah kita bahas di post terdahulu, ada 3 manfaat pixel, yaitu: tracking conversion event, optimisasi campaign, dan membuat custom audience. Ketiganya berhubungan <a href=\"https:\/\/louisandreas.com\/facebook\/setting-custom-conversion-untuk-optimisasi-campaign\/\"> Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting Custom Conversion untuk Optimisasi Campaign<\/title>\n<meta name=\"description\" content=\"Ada beberapa keterbatasan dari pixel event standar Facebook, dan kali ini kita akan bahas cara mengatasi keterbatasan tersebut dengan Custom Conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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