{"id":321,"date":"2018-06-11T20:00:51","date_gmt":"2018-06-11T13:00:51","guid":{"rendered":"https:\/\/louisandreas.com\/?p=321"},"modified":"2018-07-24T00:37:40","modified_gmt":"2018-07-23T17:37:40","slug":"cara-membaca-data-iklan-di-facebook-part-3","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/facebook\/cara-membaca-data-iklan-di-facebook-part-3\/","title":{"rendered":"Cara Membaca Data Iklan di Facebook (part 3)"},"content":{"rendered":"

Pada bagian pertama<\/a> dan kedua<\/a> kita sudah membahas mengenai cara membaca data iklan di kolom dashboard Ads Manager Facebook. Pada bagian ketiga ini, kita akan mempelajari cara menjabarkan (breakdown<\/em>) data-data di dashboard supaya lebih bermanfaat dan mudah dipahami.<\/p>\n

 <\/p>\n

Cara Breakdown Data di Dashboard<\/h1>\n

Untuk memulai, klik tombol\u00a0Breakdown<\/em> pada dashboard Ads Manager.<\/p>\n

\"membaca<\/p>\n

 <\/p>\n

Akan muncul 3 kategori pilihan breakdown<\/em>, yaitu\u00a0breakdown by time, by delivery,\u00a0<\/em>dan\u00a0by action<\/em>. Masing-masing kategori akan punya pilihan lagi. Kita akan bahas satu per satu.<\/p>\n

 <\/p>\n

Breakdown by Time<\/h2>\n

Breakdown by time\u00a0<\/em>merupakan penjabaran untuk membaca data iklan berdasarkan agregat waktu. Terdapat 4 pilihan pada\u00a0breakdown by time<\/em>.<\/p>\n

\"membaca<\/p>\n

 <\/p>\n

Day:\u00a0<\/strong><\/em>menjabarkan data berdasarkan data harian.<\/p>\n

Week:\u00a0<\/strong><\/em>menjabarkan data berdasarkan data mingguan.<\/p>\n

2 Weeks:\u00a0<\/strong><\/em>menjabarkan data berdasarkan data 2 mingguan.<\/p>\n

Month:\u00a0<\/strong><\/em>menjabarkan data berdasarkan data bulanan.<\/p>\n

\"membaca
contoh breakdown by day<\/figcaption><\/figure>\n

 <\/p>\n

Gambar di atas merupakan contoh\u00a0penjabaran data harian. Jumlah hari yang ditampilkan dalam penjabaran tentunya berdasarkan tanggal yang kita pilih di sudut kanan atas.<\/p>\n

 <\/p>\n

Breakdown by Delivery<\/h2>\n

Breakdown by delivery\u00a0<\/em>merupakan penjabaran untuk membaca data iklan berdasarkan penayangan iklan pada target audience kita. Terdapat 15 pilihan pada\u00a0breakdown by delivery<\/em>.<\/p>\n

\"membaca<\/p>\n

 <\/p>\n

Age:\u00a0<\/strong><\/em>menjabarkan data berdasarkan umur audience yang melihat iklan.<\/p>\n

Gender<\/strong><\/em>:<\/strong>\u00a0<\/em>menjabarkan data berdasarkan jenis kelamin audience yang melihat iklan.<\/p>\n

Age and Gender:\u00a0<\/strong><\/em>menjabarkan data berdasarkan umur dan jenis kelamin sekaligus.<\/p>\n

\"membaca
contoh breakdown by age<\/figcaption><\/figure>\n

 <\/p>\n

\"membaca
contoh breakdown by gender<\/figcaption><\/figure>\n

 <\/p>\n

Business Locations<\/strong><\/em>:\u00a0<\/strong><\/em>menjabarkan data berdasarkan lokasi toko.\u00a0Breakdown<\/em> ini digunakan apabila kita menjalankan iklan dengan campaign\u00a0Store Visit<\/em>.<\/p>\n

Country:\u00a0<\/strong><\/em>menjabarkan data berdasarkan negara lokasi audience yang melihat iklan.\u00a0Breakdown\u00a0<\/em>ini digunakan apabila kita menjalankan iklan ke beberapa negara sekaligus.<\/p>\n

Region:\u00a0<\/strong><\/em>menjabarkan data berdasarkan provinsi\/daerah lokasi audience yang melihat iklan.\u00a0Breakdown\u00a0<\/em>ini digunakan apabila kita menjalankan iklan ke beberapa daerah sekaligus.<\/p>\n

DMA Region:\u00a0<\/strong><\/em>menjabarkan data berdasarkan daerah\u00a0designated marketing area (DMA)<\/em>\u00a0lokasi audience yang melihat iklan.\u00a0Breakdown\u00a0<\/em>ini jarang digunakan karena hanya bermanfaat apabila anda beriklan dengan target lokasi Amerika Serikat (United States<\/em>).<\/p>\n

Impression Device:\u00a0<\/strong><\/em>menjabarkan data berdasarkan tipe\u00a0gadget<\/em> yang dipakai saat audience melihat iklan (desktop, smartphone, tablet).<\/p>\n

Platform:\u00a0<\/strong><\/em>menjabarkan data berdasarkan platform yang digunakan saat audience melihat iklan (Facebook, Instagram, Audience Network, Messenger).<\/p>\n

\"membaca
contoh breakdown by platform<\/figcaption><\/figure>\n

 <\/p>\n

Platform & Device:\u00a0<\/strong><\/em>menjabarkan data berdasarkan platform dan tipe gadget\u00a0<\/em>sekaligus.<\/p>\n

Placement:\u00a0<\/strong><\/em>menjabarkan data berdasarkan penempatan iklan di dalam platform (Facebook Feed, Facebook Right Column, Instagram Feed, dll.).<\/p>\n

Placement & Device:\u00a0<\/strong><\/em>menjabarkan data berdasarkan penempatan iklan di dalam platform dan tipe gadget<\/em> sekaligus.<\/p>\n

\"membaca
contoh breakdown by platform and device<\/figcaption><\/figure>\n

 <\/p>\n

Product ID:\u00a0<\/strong><\/em>menjabarkan data berdasarkan ID produk yang dilihat oleh audience.\u00a0Breakdown\u00a0<\/em>ini digunakan apabila kita menjalankan iklan yang menggunakan\u00a0product catalog<\/em>.<\/p>\n

Time of Day (Ad Account Time Zone):\u00a0<\/strong><\/em>menjabarkan data berdasarkan jam audience melihat iklan, sesuai dengan jam Ad Account,<\/p>\n

Time of Day (Viewer’s Time Zone):\u00a0<\/strong><\/em>menjabarkan data berdasarkan jam audience melihat iklan, sesuai dengan jam masing-masing audience tersebut,<\/p>\n

\"cara
contoh breakdown by time of day<\/figcaption><\/figure>\n

 <\/p>\n

Breakdown by Action<\/h2>\n

Breakdown by action\u00a0<\/em>merupakan penjabaran untuk membaca data iklan berdasarkan tindakan yang dilakukan target audience terhadap iklan kita. Terdapat 7 pilihan pada\u00a0breakdown by action<\/em>.<\/p>\n

\"membaca<\/p>\n

 <\/p>\n

Conversion Device:\u00a0<\/strong><\/em>menjabarkan data berdasarkan tipe gadget\u00a0<\/em>yang digunakan oleh audience untuk melakukan tindakan terhadap iklan kita.<\/p>\n

Post Reaction Type:\u00a0<\/strong><\/em>menjabarkan data berdasarkan tipe reaksi yang diberikan audience kepada iklan kita (Like, Love, Wow, Sad, Angry).<\/p>\n

Destination:\u00a0<\/strong><\/em>menjabarkan data berdasarkan URL yang dituju oleh audience saat mereka mengklik iklan kita.\u00a0Breakdown\u00a0<\/em>ini digunakan apabila kita menggunakan beberapa URL berbeda dalam 1 Campaign atau 1 Ad Set yang sama.<\/p>\n

\"cara
contoh breakdown by conversion device<\/figcaption><\/figure>\n

 <\/p>\n

Link Click Destination:\u00a0<\/strong><\/em>menjabarkan data berdasarkan platform yang dituju oleh audience saat mereka mengklik iklan kita (website, mobile app, dll.).<\/p>\n

Video View Type:\u00a0<\/strong><\/em>menjabarkan data berdasarkan settingan video pada audience saat mereka menonton iklan video kita (autoplay<\/em> atau click to play<\/em>).<\/p>\n

Video Sound:\u00a0<\/strong><\/em>menjabarkan data berdasarkan\u00a0settingan suara video pada audience saat mereka menonton iklan video kita (suara on atau suara off).<\/p>\n

Carousel Card:\u00a0<\/strong><\/em>menjabarkan data berdasarkan masing-masing gambar pada tipe iklan carousel.<\/p>\n

 <\/p>\n

Membaca Data Iklan Menggunakan Breakdown dan Penerapannya<\/h3>\n

Setelah memahami cara menggunakan\u00a0breakdown<\/em>, tentunya banyak yang bisa kita pelajari dari data-data yang kita dapatkan. Salah satunya tentu untuk keperluan optimalisasi campaign. Misalnya, dari data\u00a0breakdown by age<\/em>, kita bisa mengetahui umur target audience yang paling banyak melakukan pembelian\/konversi\/menonton video, sehingga kita bisa memaksimalkan penayangan iklan kita ke target audience dengan umur tertentu.<\/p>\n

Atau contoh lainnya, kita bisa menggunakan\u00a0breakdown by time of day\u00a0<\/em>untuk melihat di jam-jam mana saja target audience kita melakukan pembelian\/konversi paling maksimal. Data ini bisa kita manfaatkan jika kita ingin membuat iklan yang hanya ditampilkan di jam-jam tertentu saja.<\/p>\n

Kita juga bisa mengkombinasikan pilihan yang ada sekaligus, misalnya\u00a0breakdown by platform<\/em> dengan\u00a0breakdown by age<\/em> untuk melihat apakah ada korelasi antara penggunaan platform tertentu (Facebook atau Instagram) dengan usia tertentu dari target audience kita. Atau kombinasi\u00a0breakdown by impression device<\/em> dengan\u00a0breakdown by conversion device<\/em> untuk melihat apakah audience kita menggunakan device yang sama untuk melakukan pembelian\/konversi dengan device yang mereka gunakan saat melihat iklan.<\/p>\n

Banyak penerapan lainnya yang bisa dicoba sesuai keinginan. Tentunya, tujuannya adalah untuk mendapatkan pola atau\u00a0insight\u00a0<\/em>yang bermanfaat untuk kita mengoptimalkan iklan kita ke depannya.<\/p>\n

 <\/p>\n

Membaca Data Iklan dengan Export Data<\/h3>\n

Bingung membaca data iklan di dashboard dan terbiasa membaca data berupa file spreadsheet\/Excel? Jangan khawatir, data yang sudah kita jabarkan di atas bisa kita export dalam bentuk file csv atau xls. Caranya, klik tombol Export di sebelah kanan dashboard.<\/p>\n

\"membaca<\/p>\n

 <\/p>\n

Pilih\u00a0Export Table Data<\/em>, kemudian pilih format file yang diinginkan (csv atau xls). Setelah itu, klik tombol\u00a0Export<\/em>. File anda akan diunduh dalam beberapa saat.<\/p>\n

\"membaca<\/p>\n

\"\"<\/p>\n

 <\/p>\n

What do you think?<\/strong><\/em><\/h4>\n

Apakah anda punya cara tersendiri dalam menjabarkan data? Bagikan pengalaman atau komentar anda pada kolom di bawah ini.<\/p>\n

Have a great week ahead!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pada bagian pertama dan kedua kita sudah membahas mengenai cara membaca data iklan di kolom dashboard Ads Manager Facebook. Pada bagian ketiga ini, kita akan mempelajari cara menjabarkan (breakdown) data-data di dashboard supaya lebih bermanfaat dan mudah dipahami.   Cara Read more…<\/a><\/p>\n","protected":false},"author":1,"featured_media":344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"yoast_head":"\nCara Membaca Data Iklan di Facebook (part 3) – louisandreas.com<\/title>\n<meta name=\"description\" content=\"Pada bagian ketiga ini, kita akan mempelajari cara membaca data iklan dengan menjabarkan (breakdown) data-data di dashboard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisandreas.com\/facebook\/cara-membaca-data-iklan-di-facebook-part-3\/\" 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