{"id":359,"date":"2018-06-25T19:00:56","date_gmt":"2018-06-25T12:00:56","guid":{"rendered":"https:\/\/louisandreas.com\/?p=359"},"modified":"2019-04-27T00:40:40","modified_gmt":"2019-04-26T17:40:40","slug":"membuat-iklan-chat-ke-whatsapp","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/facebook\/membuat-iklan-chat-ke-whatsapp\/","title":{"rendered":"Membuat Iklan Chat ke WhatsApp"},"content":{"rendered":"<p>Apabila anda mempunyai bisnis yang mengandalkan WhatsApp untuk mendapatkan pesanan dari customer, maka anda bisa memanfaatkan iklan chat ke WhatsApp yang akan kita bahas kali ini.<\/p>\n<p>Tidak semua bisnis mempunyai website untuk pemesanan barang atau jasa yang mereka tawarkan. Banyak juga yang berjualan lewat Facebook, Instagram, maupun media sosial lainnya. Customer bisa memesan barang atau jasa lewat pesan singkat di WhatsApp, Facebook Messenger, LINE, BBM, ataupun platform pesan instan lainnya. Jika anda salah satunya, maka artikel ini saya persembahkan khusus untuk anda \ud83d\ude42<\/p>\n<p>Yang akan dibahas pada artikel ini yaitu bagaimana membuat iklan yang memungkinkan customer memesan langsung via WhatsApp. Aplikasi WhatsApp sendiri merupakan salah satu platform pesan instan yang paling populer di Indonesia, Oleh karenanya, banyak bisnis yang memanfaatkan WhatsApp untuk mendapatkan pesanan.<\/p>\n<p>&nbsp;<\/p>\n<h2>Membuat Campaign Chat ke WhatsApp<\/h2>\n<p>Untuk membuat iklan chat ke WhatsApp, pada saat membuat campaign, kita harus memilih objective <em>Traffic.<\/em>\u00a0Buat yang belum familiar dengan <em>campaign objective<\/em> di Facebook, bisa <a href=\"https:\/\/louisandreas.com\/facebook\/perbedaan-facebook-campaign-objective\/\">baca artikel ini<\/a>.<\/p>\n<p>Tidak ada perbedaan di level Ad Set, kita dapat menentukan audience, budget, bid, dan lainnya sesuai keinginan. Kemudian masuk ke level Ad, di sinilah kita akan membuat iklan chat yang apabila diklik akan masuk ke WhatsApp.<\/p>\n<p>Seperti campaign Traffic pada umumnya, kita diharuskan memasukkan URL website di level Ad. Bedanya, kali ini kita akan masukkan URL WhatsApp sebagai pengganti URL website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-361\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/06\/membuat-iklan-chat-ke-whatsapp-1024x442.jpg\" alt=\"membuat iklan chat ke whatsapp\" width=\"730\" height=\"315\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/06\/membuat-iklan-chat-ke-whatsapp-1024x442.jpg 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/06\/membuat-iklan-chat-ke-whatsapp-300x129.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/06\/membuat-iklan-chat-ke-whatsapp-768x331.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/06\/membuat-iklan-chat-ke-whatsapp.jpg 1365w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/faq.whatsapp.com\/en\/android\/26000030\/\">Format URL untuk WhatsApp<\/a> yaitu sebagai berikut:<\/p>\n<p>https:\/\/wa.me\/nomor-whatsapp<\/p>\n<p>&nbsp;<\/p>\n<p>Yang perlu kita lakukan yaitu memasukkan nomor WhatsApp kita, beserta dengan kode negara, misalnya:<\/p>\n<p>https:\/\/wa.me\/6281234567890<\/p>\n<p>&nbsp;<\/p>\n<p>Apabila kita ingin menambahkan format pesan otomatis, bisa menggunakan format berikut:<\/p>\n<p>https:\/\/wa.me\/6281234567890?text=masukkan%20pesan%20anda%20di%20sini<\/p>\n<p>&nbsp;<\/p>\n<p>Karakter &#8220;<strong>%20<\/strong>&#8221; di sini adalah pengganti spasi. Jadi gunakan karakter tersebut sebagai spasi dalam pesan anda.<\/p>\n<p>Sebagai contoh, saya akan gunakan URL berikut:<\/p>\n<p>https:\/\/wa.me\/6281234567890?text=Saya%20tertarik%20untuk%20membeli%20produk%20ini<\/p>\n<p>&nbsp;<\/p>\n<p>Dengan URL tersebut, apabila seorang customer mengklik iklan kita, mereka akan otomatis masuk ke WhatsApp +62-812-3456-7890 (<strong><em>nomor fiktif, hanya untuk contoh<\/em><\/strong>). Halaman untuk chat dengan kita juga akan langsung terbuka, dengan pesan yang sudah kita masukkan sebelumnya: &#8220;Saya tertarik untuk membeli produk ini.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-368\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/06\/contoh-chat-yang-masuk-ke-whatsapp.png\" alt=\"contoh chat yang masuk ke whatsapp\" width=\"339\" height=\"603\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/06\/contoh-chat-yang-masuk-ke-whatsapp.png 750w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/06\/contoh-chat-yang-masuk-ke-whatsapp-169x300.png 169w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/06\/contoh-chat-yang-masuk-ke-whatsapp-576x1024.png 576w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pesan otomatis ini memudahkan customer sehingga mereka tidak perlu lagi mengetik pesan, hanya perlu menekan tombol untuk mengirim pesan. Pesan otomatis tersebut bisa diganti-ganti sesuai kebutuhan, tentunya disesuaikan dengan jenis bisnis dan produk maupun jasa yang dijual.<\/p>\n<p>&nbsp;<\/p>\n<h2>Keunggulan dan Kekurangan Iklan Chat ke WhatsApp<\/h2>\n<p><strong>Keunggulan\u00a0<\/strong><\/p>\n<p>+ Tidak membutuhkan website<\/p>\n<p>+ Simpel dan mudah dijalankan<\/p>\n<p>+ Bisa memasukkan pesan otomatis<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Kekurangan<\/strong><\/p>\n<p>&#8211; Tidak ada tracking. Kita sulit untuk mengetahui apakah customer yang masuk ke WhatsApp berasal dari iklan atau dari sumber lainnya. Kecuali kita hanya menggunakan nomor tersebut untuk iklan saja<\/p>\n<p>&#8211; Apabila kita menjalankan beberapa Ad Set dengan target audience yang berbeda-beda, sulit untuk mengetahui pesan yang masuk berasal dari audience yang mana. Kecuali kita menggunakan nomor WhatsApp yang berbeda untuk setiap audience.<\/p>\n<p>&nbsp;<\/p>\n<h4><em>What do you think?<\/em><\/h4>\n<p>Apakah anda pernah menggunakan iklan chat ke WhatsApp? Bagikan pengalaman, komentar, atau pertanyaan anda pada kolom di bawah ini.<\/p>\n<p><em>Have a great week ahead!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apabila anda mempunyai bisnis yang mengandalkan WhatsApp untuk mendapatkan pesanan dari customer, maka anda bisa memanfaatkan iklan chat ke WhatsApp yang akan kita bahas kali ini. Tidak semua bisnis mempunyai website untuk pemesanan barang atau jasa yang mereka tawarkan. Banyak <a href=\"https:\/\/louisandreas.com\/facebook\/membuat-iklan-chat-ke-whatsapp\/\"> Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":371,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Membuat Iklan Chat ke WhatsApp &#8211; louisandreas.com<\/title>\n<meta name=\"description\" content=\"Banyak bisnis yang memanfaatkan WhatsApp untuk mendapatkan pesanan dari customer. 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