{"id":518,"date":"2018-11-18T23:00:49","date_gmt":"2018-11-18T16:00:49","guid":{"rendered":"https:\/\/louisandreas.com\/?p=518"},"modified":"2018-11-18T22:49:47","modified_gmt":"2018-11-18T15:49:47","slug":"optimalisasi-iklan-asset-customization","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/facebook\/optimalisasi-iklan-asset-customization\/","title":{"rendered":"Optimalisasi Materi Iklan dengan Asset Customization"},"content":{"rendered":"<p>Ada berita baik\u00a0 bagi advertiser yang sering menggunakan Automatic Placement: adanya fitur baru yang bernama Asset Customization.<\/p>\n<p>Masalah yang seringkali muncul saat menggunakan Automatic Placement adalah perbedaan rasio ukuran gambar atau video yang digunakan dalam placement yang berbeda. Misalnya untuk placement Facebook Feed dan Audience Network kebanyakan menggunakan rasio 16:9 (horizontal), sedangkan Instagram Feed dapat menggunakan rasio 1:1 (square). Namun yang menjadi masalah terbesar adalah placement stories: Facebook Stories dan Instagram Stories. Rasio ukurannya lain dari yang lain: 9:16 (vertikal).<\/p>\n<p>Jika menggabungkan placement stories dengan placement lainnya, tampilan di iklan stories tentunya tidak maksimal dan hasilnya kurang menarik. Contohnya seperti ini:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-522\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/contoh-image-stories-tanpa-asset-customization.jpg\" alt=\"contoh image stories tanpa asset customization\" width=\"211\" height=\"377\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/contoh-image-stories-tanpa-asset-customization.jpg 252w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/contoh-image-stories-tanpa-asset-customization-168x300.jpg 168w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pada contoh di atas, image yang digunakan adalah 1:1 sehingga tidak memenuhi layar dalam iklan stories.<\/p>\n<p>Biasanya untuk mengakalinya, bisa dibuat 2 Ad Set berbeda:<\/p>\n<ul>\n<li>1 Ad Set dengan semua placement kecuali stories<\/li>\n<li>1 Ad Set dengan placement stories saja<\/li>\n<\/ul>\n<p>Namun tentunya hasilnya tidak bisa semaksimal jika <a href=\"https:\/\/louisandreas.com\/facebook\/keunggulan-automatic-placement\/\">menggunakan Automatic Placement<\/a> tanpa dipisah menjadi 2 Ad Set.<\/p>\n<p>Asset Customization memungkinkan kita untuk menggunakan rasio ukuran gambar yang berbeda untuk setiap placement yang berbeda.<\/p>\n<p>&nbsp;<\/p>\n<h1>Menggunakan Asset Customization<\/h1>\n<p>Pada saat membuat Ad Set, pastikan <a href=\"https:\/\/www.facebook.com\/business\/help\/127128577862845\">placement yang dipilih mendukung untuk digunakannya Asset Customization<\/a>. Ada indikator yang menunjukkan placement yang bisa digunakan dalam Asset Customization.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-523\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/placement-yang-mendukung-asset-customization.jpg\" alt=\"placement yang mendukung asset customization\" width=\"320\" height=\"323\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/placement-yang-mendukung-asset-customization.jpg 459w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/placement-yang-mendukung-asset-customization-150x150.jpg 150w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/placement-yang-mendukung-asset-customization-297x300.jpg 297w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/placement-yang-mendukung-asset-customization-90x90.jpg 90w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Kemudian, di pada saat membuat iklan di level Ad, ada pilihan untuk menggunakan gambar untuk placement yang berbeda.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-524\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/menggunakan-asset-customization-1024x789.png\" alt=\"menggunakan asset customization\" width=\"557\" height=\"429\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/menggunakan-asset-customization-1024x789.png 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/menggunakan-asset-customization-300x231.png 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/menggunakan-asset-customization-768x592.png 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/menggunakan-asset-customization.png 1164w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Di sinilah kita bisa memilih gambar dengan rasio yang berbeda untuk masing-masing placement. Misalnya:<\/p>\n<p>Rasio 16:9 untuk Facebook Feed<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-525\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/facebook-feed-dengan-asset-customization.jpg\" alt=\"facebook feed dengan asset customization\" width=\"280\" height=\"282\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/facebook-feed-dengan-asset-customization.jpg 398w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/facebook-feed-dengan-asset-customization-150x150.jpg 150w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/facebook-feed-dengan-asset-customization-298x300.jpg 298w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/facebook-feed-dengan-asset-customization-90x90.jpg 90w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Rasio 1:1 untuk Instagram Feed<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-526\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/instagram-feed-dengan-asset-customization.jpg\" alt=\"instagram feed dengan asset customization\" width=\"219\" height=\"380\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/instagram-feed-dengan-asset-customization.jpg 253w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/instagram-feed-dengan-asset-customization-173x300.jpg 173w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Rasio 9:16 untuk stories<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-527\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/instagram-stories-dengan-asset-customization.jpg\" alt=\"instagram stories dengan asset customization\" width=\"215\" height=\"382\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/instagram-stories-dengan-asset-customization.jpg 254w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/11\/instagram-stories-dengan-asset-customization-169x300.jpg 169w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Dengan demikian penayangan iklan bisa semakin maksimal karena bisa menggunakan rasio ukuran yang paling optimal untuk masing-masing placement.<\/p>\n<p>Fitur ini tampaknya masih dalam proses\u00a0<em>roll-out\u00a0<\/em>secara bertahap. Jadi kemungkinan belum semua advertiser mendapatkan akses ke fitur ini. Namun bagi yang sudah mendapatkan fitur ini, bisa dicoba dan dianalisa hasilnya.<\/p>\n<p>&nbsp;<\/p>\n<h4><em>What do you think?<\/em><\/h4>\n<p>Apakah anda termasuk yang sudah mencoba fitur Asset Customization ini? Berikan pendapat maupun pertanyaan anda pada kolom di bawah ini.<\/p>\n<p><em>Have a great week ahead!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ada berita baik\u00a0 bagi advertiser yang sering menggunakan Automatic Placement: adanya fitur baru yang bernama Asset Customization. Masalah yang seringkali muncul saat menggunakan Automatic Placement adalah perbedaan rasio ukuran gambar atau video yang digunakan dalam placement yang berbeda. Misalnya untuk <a href=\"https:\/\/louisandreas.com\/facebook\/optimalisasi-iklan-asset-customization\/\"> Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":529,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimalisasi Materi Iklan dengan Asset Customization &#8211; louisandreas.com<\/title>\n<meta name=\"description\" content=\"Fitur baru yaitu Asset Customization memungkinkan penggunakan Automatic Placement menjadi semakin maksimal sehingga penayangan iklan pun semakin optimal..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisandreas.com\/facebook\/optimalisasi-iklan-asset-customization\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimalisasi Materi Iklan dengan Asset Customization &#8211; 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