{"id":531,"date":"2018-11-26T19:00:15","date_gmt":"2018-11-26T12:00:15","guid":{"rendered":"https:\/\/louisandreas.com\/?p=531"},"modified":"2018-11-25T22:26:13","modified_gmt":"2018-11-25T15:26:13","slug":"empat-match-type-keyword-google-search","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/google\/empat-match-type-keyword-google-search\/","title":{"rendered":"Empat Match Type Keyword dalam Google Search"},"content":{"rendered":"

Dalam dunia digital marketing lewat mesin pencarian Google, salah satu faktor yang penting dalam beriklan yaitu jenis pencocokan (match type<\/em>) dari kata kunci (keyword<\/em>) yang kita targetkan. Artikel kali ini akan membahas tentang 4 match type untuk keyword yang dapat digunakan dalam beriklan di Google Search.<\/p>\n

 <\/p>\n

Empat Match Type Keyword<\/h1>\n

Ketika beriklan di Google Search, kita tentunya memasukkan kata kunci yang kita jadikan target. Iklan kita akan muncul apabila ada yang mencari tentang kata kunci tersebut di Google. Namun sebetulnya tidak semua yang mencari kata kunci tersebut merupakan target market kita. Oleh sebab itu, kita sebaiknya melakukan penyaringan terhadap pencarian di kata kunci yang kita jadikan target.<\/p>\n

Caranya adalah dengan memanfaatkan match type untuk kata kunci. Di Google Search ada 4 jenis pencocokan yang dapat digunakan, dan masing-masing punya simbol tersendiri.<\/p>\n

 <\/p>\n

Broad Match<\/h2>\n

Broad match keyword memungkinkan pencarian yang sangat luas, namun relevansinya agak rendah. Tidak ada simbol khusus untuk match type ini, kita hanya perlu menuliskan keyword sesuai dengan aslinya.<\/p>\n

Apabila kita menggunakan kata kunci dengan broad match, Google bisa mentarget kata kunci lain yang merupakan sinonim, kata lain yang memiliki arti yang mirip, ataupun kata-kata yang berkaitan dengan keyword yang kita gunakan.<\/p>\n

Contoh keyword: toko sepatu<\/strong><\/p>\n

Dengan broad match, iklan kita bukan hanya akan muncul pada pencarian ‘toko sepatu’, namun bisa juga muncul apabila ada pencarian untuk keyword lain yang memiliki kaitan dengan toko sepatu. Misalnya: ‘penjual sepatu’, ‘toko alas kaki’ (sinonim), ‘toko spatu’ (typo), ataupun pencarian seperti ‘penjual alas kaki di Indonesia’.<\/p>\n

 <\/p>\n

Broad Match Modifier<\/h2>\n

Broad match modifier merupakan modifikasi dari broad match. Simbol yang digunakan yaitu tanda plus ( + ) di depan kata.<\/p>\n

Bedanya dengan broad match, jenis pencocokan ini tidak mentarget keyword yang merupakan sinonim atau kata yang berkaitan. Yang ditarget hanya yang ada dalam kata kunci yang kita gunakan (termasuk typo atau kesalahan eja).<\/p>\n

Contoh keyword: +toko +sepatu<\/strong><\/p>\n

Dengan adanya tanda +, iklan kita hanya akan muncul pada pencarian yang mengandung kata ‘toko’ dan ‘sepatu’. Urutan katanya pun bisa berbeda. Misalnya: ‘toko sepatu di Indonesia’, ‘toko yang menjual sepatu’, atau bahkan ‘sepatu yang dijual di toko’,<\/p>\n

 <\/p>\n

Phrase Match<\/h2>\n

Phrase match menggunakan simbol tanda kutip ( ” ) di awal dan akhir kata kunci. Sesuai namanya, phrase match mentarget keyword yang berupa frasa. Urutan kata juga harus sesuai dengan yang kita gunakan.<\/p>\n

Contoh keyword: “toko sepatu”<\/strong><\/p>\n

Dari penggunaan phrase match di atas, iklan kita hanya akan muncul pada pencarian yang mengandung frasa tersebut dengan urutan yang tepat. Misalnya: ‘toko sepatu di Jakarta’, ‘toko sepatu wanita’, dan juga termasuk ‘jumlah toko sepatu di Jakarta’.<\/p>\n

 <\/p>\n

Exact Match<\/h2>\n

Exact match menggunakan simbol kurung siku ( [ ] )\u00a0di awal dan akhir kata kunci. Mirip dengan phrase match, namun bedanya exact match hanya akan mentarget kata kunci yang sama persis dengan yang kita gunakan.<\/p>\n

Contoh keyword: [toko sepatu]<\/strong><\/p>\n

Iklan kita hanya akan muncul pada pencarian yang sama persis dengan frasa tersebut, tanpa adanya kata atau frasa lain di depan maupun di belakangnya.<\/p>\n

 <\/p>\n

Penggunaan Masing-Masing Match Type<\/h3>\n

\"empat<\/p>\n

 <\/p>\n

Tentunya masing-masing match type mempunyai keunggulan dan kekurangan. Secara umum, broad match memungkinkan pencarian yang sangat luas, tidak hanya terikat pada keyword yang kita masukkan. Namun dengan begitu relevansi keyword bisa jadi lebih rendah dengan yang kita inginkan.<\/p>\n

Phrase match dan exact match memungkinkan iklan kita ditampilkan pada pencarian yang lebih relevan, namun secara jumlah pencariannya kemungkinan akan lebih rendah daripada keyword dengan broad match.<\/p>\n

Yang harus kita lakukan adalah menggunakan kombinasi dari keempat match type ini sesuai kebutuhan, untuk mendapatkan keseimbangan antara jumlah pencarian dengan relevansi keyword. Dengan demikian, iklan kita di Google Search bisa menjadi semakin optimal.<\/p>\n

 <\/p>\n

What do you think?<\/em><\/h4>\n

Setelah sebelumnya selalu membahas tentang beriklan di Facebook dan Instagram<\/a>, ini merupakan artikel saya yang pertama kali membahas tentang beriklan di Google<\/a>. Apakah anda juga pernah beriklan di Google? Berikan pendapat maupun komentar anda pada kolom di bawah ini.<\/p>\n

Have a great week ahead!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Dalam dunia digital marketing lewat mesin pencarian Google, salah satu faktor yang penting dalam beriklan yaitu jenis pencocokan (match type) dari kata kunci (keyword) yang kita targetkan. Artikel kali ini akan membahas tentang 4 match type untuk keyword yang dapat Read more…<\/a><\/p>\n","protected":false},"author":1,"featured_media":545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"yoast_head":"\nEmpat Match Type Keyword dalam Google Search – louisandreas.com<\/title>\n<meta name=\"description\" content=\"Ketika beriklan di Google Search, ada 4 jenis match type yang dapat kita gunakan dalam mentarget kata kunci yang kita inginkan. 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