{"id":556,"date":"2018-12-10T23:59:44","date_gmt":"2018-12-10T16:59:44","guid":{"rendered":"https:\/\/louisandreas.com\/?p=556"},"modified":"2019-01-15T00:48:43","modified_gmt":"2019-01-14T17:48:43","slug":"persiapan-membuat-dynamic-ads-part-1","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/facebook\/persiapan-membuat-dynamic-ads-part-1\/","title":{"rendered":"Persiapan Membuat Dynamic Ads (part 1)"},"content":{"rendered":"<p>Dynamic Ads di Facebook dan Instagram merupakan salah satu senjata maut dalam konsep remarketing.\u00a0Pada kesempatan ini kita akan membahas persiapan membuat Dynamic Ads di Facebook Ads Manager. Pembahasan ini sendiri akan dibagi menjadi 2 artikel karena detailnya cukup panjang.<\/p>\n<p>&nbsp;<\/p>\n<h1>Apa itu Dynamic Ads?<\/h1>\n<p>Apakah anda pernah mengunjungi website salah satu e-commerce seperti Tokopedia atau Blibli, melihat salah satu produk namun tidak jadi membeli? Kemudian di lain kesempatan anda melihat iklan dari produk tersebut di Facebook atau Instagram (atau juga Audience Network). Pernah punya pengalaman seperti itu? Kalau jawabannya iya, artinya anda sudah pernah melihat yang namanya Dynamic Ads.<\/p>\n<p>Dynamic Ads sendiri dulu dikenal dengan nama Dynamic Product Ads (DPA) karena pertama kali dikembangkan khusus untuk industri e-commerce. Namun saat ini Dynamic Ads juga sudah dikembangkan untuk beberapa industri seperti travel dan retail. Artikel ini akan lebih fokus pada persiapan membuat Dynamic Ads untuk dunia e-commerce.<\/p>\n<p>&nbsp;<\/p>\n<h2>Persiapan Membuat Dynamic Ads<\/h2>\n<p>Dalam pembuatan Dynamic Ads, setidaknya ada 2 hal yang harus dipersiapkan:<\/p>\n<ul>\n<li>Event Parameter pada Facebook Pixel<\/li>\n<li>Product Catalog<\/li>\n<\/ul>\n<p>Artikel ini akan membahas bagian persiapan Event Parameter. Bagian persiapan Product Catalog akan kita bahas pada artikel selanjutnya.<\/p>\n<p>&nbsp;<\/p>\n<h3>Event Parameter Facebook Pixel untuk Dynamic Ads<\/h3>\n<p>Sebelumnya kita sudah pernah membahas <a href=\"facebook\/memasang-facebook-pixel\/\">cara memasang Facebook Pixel<\/a>. Untuk pembuatan Dynamic Ads, dibutuhkan setidaknya 3 Event wajib, yaitu ViewContent, AddToCart, dan Purchase.<\/p>\n<ul>\n<li><strong>ViewContent<\/strong>: dipasang pada halaman produk (product page)<\/li>\n<li><strong>AddToCart<\/strong>: dipasang pada tombol &#8216;Add to Cart&#8217;<\/li>\n<li><strong>Purchase<\/strong>: dipasang pada halaman konfirmasi pembelian sukses (atau sering disebut\u00a0<em>thank you page<\/em>)<\/li>\n<\/ul>\n<p>Nah untuk setiap Event tersebut bisa ditambahkan parameter. Parameter yang wajib digunakan untuk membuat Dynamic Ads ada 2, yaitu:<\/p>\n<ul>\n<li><strong>content_ids<\/strong>: id produk yang bersangkutan<\/li>\n<li><strong>content_type<\/strong>: untuk Dynamic Ads di e-commerce, biasanya hanya diisi dengan &#8216;product&#8217;<\/li>\n<\/ul>\n<p>Sedangkan ada 2 parameter lain yang tidak wajib namun sebaiknya ditambahkan supaya kita bisa mengukur Return on Ad Spend (ROAS) dari hasil iklan:<\/p>\n<ul>\n<li><strong>value<\/strong>: harga dari produk yang bersangkutan<\/li>\n<li><strong>currency<\/strong>: mata uang dari harga produk. Misalnya untuk Rupiah bisa dituliskan &#8216;IDR&#8217;<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-565\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/12\/persiapan-event-parameter-untuk-membuat-dynamic-ads.jpg\" alt=\"persiapan event parameter untuk membuat dynamic ads\" width=\"330\" height=\"136\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/12\/persiapan-event-parameter-untuk-membuat-dynamic-ads.jpg 330w, https:\/\/louisandreas.com\/wp-content\/uploads\/2018\/12\/persiapan-event-parameter-untuk-membuat-dynamic-ads-300x124.jpg 300w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/p>\n<p>Keempat parameter tersebut dapat dipasang secara dynamic, artinya isi dari parameter akan berbeda-beda tergantung dari produk yang dilihat oleh pengunjung website.<\/p>\n<p>Detail secara teknisnya bisa dibaca di <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/dynamic-product-ads\/product-audiences#setuppixel\">website Facebook for Developer<\/a>.<\/p>\n<p>Kabar baik untuk yang menggunakan platform e-commerce seperti Shopify atau SIRCLO, karena Event Parameter ini sudah secara otomatis ditambahkan ke Event Code saat memasukkan Facebook Pixel. Jadi tidak perlu lagi ditambahkan secara manual.<\/p>\n<p>Sedangkan untuk yang menggunakan platform WordPress dan WooCommerce bisa menggunakan plugin Facebook for WooCommerce atau Pixel Your Site. Plugin ini juga membantu supaya tidak perlu memasang parameter secara manual untuk persiapan membuat Dynamic Ads.<\/p>\n<p>&nbsp;<\/p>\n<h4><em>What do you think?<\/em><\/h4>\n<p>Apakah anda tertarik untuk membuat Dynamic Ads? Tuliskan komentar maupun pertanyaan anda pada kolom di bawah ini. Jangan lewatkan juga bagian kedua dari artikel ini, yaitu <a href=\"https:\/\/louisandreas.com\/facebook\/persiapan-membuat-dynamic-ads-part-2\/\">pembuatan Product Catalog<\/a>.<\/p>\n<p><em>Have a great week ahead!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dynamic Ads di Facebook dan Instagram merupakan salah satu senjata maut dalam konsep remarketing.\u00a0Pada kesempatan ini kita akan membahas persiapan membuat Dynamic Ads di Facebook Ads Manager. Pembahasan ini sendiri akan dibagi menjadi 2 artikel karena detailnya cukup panjang. &nbsp; <a href=\"https:\/\/louisandreas.com\/facebook\/persiapan-membuat-dynamic-ads-part-1\/\"> Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Persiapan Membuat Dynamic Ads (part 1) &#8211; louisandreas.com<\/title>\n<meta name=\"description\" content=\"Dynamic Ads di Facebook dan Instagram merupakan salah satu senjata maut dalam konsep remarketing. 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