{"id":577,"date":"2019-01-15T00:48:56","date_gmt":"2019-01-14T17:48:56","guid":{"rendered":"https:\/\/louisandreas.com\/?p=577"},"modified":"2019-01-15T00:53:12","modified_gmt":"2019-01-14T17:53:12","slug":"persiapan-membuat-dynamic-ads-part-2","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/facebook\/persiapan-membuat-dynamic-ads-part-2\/","title":{"rendered":"Persiapan Membuat Dynamic Ads (part 2)"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Setelah menyiapkan <a href=\"https:\/\/louisandreas.com\/facebook\/persiapan-membuat-dynamic-ads-part-1\/\">Event Parameter pada Facebook Pixel<\/a>, persiapan membuat Dynamic Ads di Facebook dan Instagram berikutnya yaitu membuat Product Catalog.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Membuat Product Catalog untuk Dynamic Ads<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Klik pada mega menu di kiri atas, klik &#8216;All Tools&#8217;, kemudian pilih &#8216;Catalog&#8217;.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-581\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/pilih-catalog-pada-menu-1024x398.jpg\" alt=\"pilih catalog pada menu\" width=\"679\" height=\"264\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/pilih-catalog-pada-menu-1024x398.jpg 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/pilih-catalog-pada-menu-300x117.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/pilih-catalog-pada-menu-768x299.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/pilih-catalog-pada-menu.jpg 1080w\" sizes=\"auto, (max-width: 679px) 100vw, 679px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Kemudian klik tombol &#8216;Create Catalog&#8217; berwarna biru. Akan muncul tampilan seperti di bawah ini. Artikel kali ini akan membahas persiapan membuat Dynamic Ads dengan product catalog untuk e-commerce, jadi kita pilih &#8216;E-commerce&#8217;.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-582\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/pilih-catalog-ecommerce.jpg\" alt=\"pilih catalog ecommerce\" width=\"520\" height=\"397\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/pilih-catalog-ecommerce.jpg 631w, https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/pilih-catalog-ecommerce-300x229.jpg 300w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Akan muncul 2 pilihan seperti pada gambar di bawah ini. Bagi anda yang menggunakan platform e-commerce seperti Shopify, Magento, atau WooCommerce, bisa klik pada &#8216;Connect E-commerce Platform&#8217; kemudian tinggal mengikuti petunjuk yang ada di sana. Namun bagi yang tidak menggunakan salah satu platform e-commerce yang tercantum di sana, anda harus membuat catalog secara manual dengan memilih &#8216;Upload Product Info&#8217;.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-583\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/persiapan-membuat-catalog-untuk-dynamic-ads.jpg\" alt=\"persiapan membuat catalog untuk dynamic ads\" width=\"522\" height=\"456\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/persiapan-membuat-catalog-untuk-dynamic-ads.jpg 599w, https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/persiapan-membuat-catalog-untuk-dynamic-ads-300x262.jpg 300w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<h3>Membuat Product Feed<\/h3>\r\n<p>Setelah itu, klik pada tombol &#8216;View Catalog&#8217; kemudian pilih tab &#8216;Product Data Source&#8217; lalu &#8216;Add Data Source&#8217;. Di bagian ini kita harus memasukkan sumber data yang akan menjadi catalog produk kita.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-585\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/menambah-data-source-untuk-product-catalog-1024x287.jpg\" alt=\"menambah data source untuk product catalog\" width=\"609\" height=\"171\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/menambah-data-source-untuk-product-catalog-1024x287.jpg 1024w, https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/menambah-data-source-untuk-product-catalog-300x84.jpg 300w, https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/menambah-data-source-untuk-product-catalog-768x215.jpg 768w, https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/menambah-data-source-untuk-product-catalog.jpg 1346w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Akan muncul 3 cara memasukkan data produk ke dalam katalog, yaitu:<\/p>\r\n<ul>\r\n<li><strong>Add Manually<\/strong>: memasukkan produk satu-persatu ke dalam katalog. Cara ini akan memakan banyak waktu apabila ada mempunyai banyak sekali produk.<\/li>\r\n<li><strong>Use Data Feeds<\/strong>: memasukkan banyak produk sekaligus. Cara ini akan kita bahas lebih lanjut di artikel ini.<\/li>\r\n<li><strong>Connect Facebook Pixels<\/strong>:\u00a0cara ini seharusnya bisa menjadi yang paling simpel dibandingkan kedua cara di atas. Dengan cara ini, kita bisa memasukkan produk berdasarkan data dari Facebook Pixel. Sayangnya saat ini belum available sehingga saya belum pernah mencoba membuat product catalog menggunakan cara ini.\u00a0\u00a0<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<p>Kita akan membahas lebih detail metode pembuatan product catalog dengan menggunakan Data Feed.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-587\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/data-source-untuk-persiapan-pembuatan-dynamic-ads.jpg\" alt=\"data source untuk persiapan membuat dynamic ads\" width=\"514\" height=\"425\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/data-source-untuk-persiapan-pembuatan-dynamic-ads.jpg 598w, https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/data-source-untuk-persiapan-pembuatan-dynamic-ads-300x248.jpg 300w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Di tahap berikutnya kita bisa mendownload template file untuk product feed dengan menggunakan format file csv. Template tersebut bisa kita gunakan sebagai acuan field-field apa saja yang diperlukan dalam pembuatan catalog, beserta cara mengisi field tersebut.<\/p>\r\n<p>Ada 2 pilihan dalam pembuatan product feed, yaitu:<\/p>\r\n<ul>\r\n<li><strong>Upload Once<\/strong>: produk hanya akan diupload sekali saja. Cocok digunakan apabila produk yang dijual tidak banyak perubahan, baik dari segi harga maupun ketersediaan stok.<\/li>\r\n<li><strong>Set a Schedule<\/strong>: produk akan diupload secara berkala. Biasanya dengan menggunakan URL dari database produk. Biasanya format file menggunakan csv atau xml. Cocok digunakan apabila ingin produk diupdate secara berkala, untuk menjamin ketersediaan stok, harga, dan lain sebagainya. Set waktu yang diinginkan untuk update berkala. Pada umumnya update berkala ini dilakukan setiap hari, pada tengah malam supaya tidak mengganggu aktivitas pengunjung website.<\/li>\r\n<\/ul>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-589\" src=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/membuat-product-feed-update-berkala.jpg\" alt=\"membuat product feed update berkala\" width=\"488\" height=\"365\" srcset=\"https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/membuat-product-feed-update-berkala.jpg 598w, https:\/\/louisandreas.com\/wp-content\/uploads\/2019\/01\/membuat-product-feed-update-berkala-300x224.jpg 300w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Setelah tahapan ini selesai, produk akan mulai diupload. Kita akan bisa melihat prosesnya dan akan muncul notifikasi berapa produk yang berhasil ataupun gagal diupload.<\/p>\r\n<p>Sampai di sini, product feed sudah selesai dan bisa digunakan untuk iklan Dynamic Ads.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3>Field yang Wajib Ada pada Product Feed<\/h3>\r\n<p>Dari product feed yang kita buat, ada <a href=\"https:\/\/www.facebook.com\/business\/help\/120325381656392?helpref=faq_content\">beberapa field yang wajib ada<\/a>, yaitu:<\/p>\r\n<ul>\r\n<li><strong>id:\u00a0<\/strong>product id, berupa angka yang unik dari setiap produk. ini merupakan field yang paling penting karena nantinya akan menjadi field yang dicocokkan dengan Event Parameter dari Pixel.<\/li>\r\n<li><strong>availability:\u00a0<\/strong>biasanya diisi dengan\u00a0<em>in stock\u00a0<\/em>atau\u00a0<em>out of stock<\/em><\/li>\r\n<li><strong>condition:\u00a0<\/strong>kondisi produk,\u00a0biasanya diisi dengan\u00a0<em>new\u00a0<\/em>atau\u00a0<em>used<\/em><\/li>\r\n<li><strong>description:\u00a0<\/strong>deskripsi singkat tentang produk<\/li>\r\n<li><strong>image link:\u00a0<\/strong>link untuk gambar produk. minimum ukuran gambar 600 x 600 px<\/li>\r\n<li><strong>product url link:\u00a0<\/strong>link untuk url produk di website<\/li>\r\n<li><strong>title:<\/strong>\u00a0nama produk<\/li>\r\n<li><strong>price:\u00a0<\/strong>harga produk<\/li>\r\n<li><strong>brand:\u00a0<\/strong>nama brand dari produk<\/li>\r\n<\/ul>\r\n<p>Masih ada field lainnya yang <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/dynamic-product-ads\/product-catalog#optional-fields\">tidak wajib ada pada product feed<\/a>, namun bisa ditambahkan sesuai kebutuhan.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h4><em>What do you think?<\/em><\/h4>\r\n<p>Demikianlah pembahasan bagian kedua mengenai persiapan membuat Dynamic Ads di Facebook dan Instagram. Bagikan pengalaman anda dalam persiapan membuat Dynamic Ads, atau juga komentar pada kolom di bawah ini.<\/p>\r\n<p><em>Have a great week ahead!<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Setelah menyiapkan Event Parameter pada Facebook Pixel, persiapan membuat Dynamic Ads di Facebook dan Instagram berikutnya yaitu membuat Product Catalog. &nbsp; Membuat Product Catalog untuk Dynamic Ads Klik pada mega menu di kiri atas, klik &#8216;All Tools&#8217;, kemudian pilih &#8216;Catalog&#8217;. <a href=\"https:\/\/louisandreas.com\/facebook\/persiapan-membuat-dynamic-ads-part-2\/\"> Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Persiapan Membuat Dynamic Ads (part 2) &#8211; louisandreas.com<\/title>\n<meta name=\"description\" content=\"Selain Event Parameter, Persiapan membuat Dynamic Ads di Facebook dan Instagram juga membutuhkan pembuatan Product Catalog. 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