{"id":638,"date":"2019-05-20T01:10:27","date_gmt":"2019-05-19T18:10:27","guid":{"rendered":"https:\/\/louisandreas.com\/?p=638"},"modified":"2019-05-20T01:03:45","modified_gmt":"2019-05-19T18:03:45","slug":"memasang-facebook-pixel-event-dengan-event-setup-tool","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/facebook\/memasang-facebook-pixel-event-dengan-event-setup-tool\/","title":{"rendered":"Memasang Facebook Pixel Event dengan Event Setup Tool"},"content":{"rendered":"

Pada artikel terdahulu saya pernah membahas 3 cara memasang facebook pixel dan kode event<\/a>. Baru-baru ini, ada cara lain yang bisa digunakan untuk setup event, yaitu dengan menggunakan Event Setup Tool.<\/p>\n

 <\/p>\n

Apa itu Event Setup Tool?<\/h2>\n

Event Setup Tool merupakan fitur terbaru dari Facebook Ads Manager untuk memudahkan advertiser memasang kode event di website mereka. Jika sebelumnya harus menggunakan plugin\/extension atau pasang script secara manual di website, sekarang dengan adanya Event Setup Tool, semuanya dapat dilakukan dengan mudah.<\/p>\n

Tapi, sebelum menggunakan fitur ini, pastikan kode dasar dari Facebook Pixel<\/a> anda sudah dipasang terlebih dahulu \ud83d\ude42<\/p>\n

 <\/p>\n

Cara Memasang Facebook Pixel Event dengan Event Setup Tool<\/h2>\n

Pertama-tama, buka mega menu dan pilih Pixel.<\/em> Setelah halaman Pixel terbuka, klik Details.<\/em><\/p>\n

\"pilihan<\/p>\n

 <\/p>\n

Di bagian kanan atas akan ada pilihan untuk setup Facebook Pixel. Pilih Set Up New Events<\/em>.<\/p>\n

\"pilih<\/p>\n

 <\/p>\n

Kemudian akan muncul pilihan untuk menggunakan Event Setup Tool.<\/p>\n

\"pilihan<\/p>\n

 <\/p>\n

Kemudian masukkan URL website yang ingin dipasangkan event Facebook Pixel. Klik Open Website<\/em>.<\/p>\n

\"masukkan<\/p>\n

 <\/p>\n

Website yang anda masukkan akan terbuka di tab baru, beserta dengan window kecil untuk konfigurasi event Facebook Pixel. Apabila ada event tertentu yang ditrack di halaman ini, akan muncul di window kecil tersebut. Begitu juga dengan rekomendasi event, akan muncul juga di window yang sama.<\/p>\n

 <\/p>\n

Memasang Facebook Pixel Event di Button<\/h3>\n

Ada 2 cara untuk memasang Facebook Pixel event, yaitu dengan tracking di button atau di URL. Kita akan bahas cara tracking di button terlebih dahulu.<\/p>\n

\"pilihan<\/p>\n

 <\/p>\n

Apabila anda ingin tracking event tertentu di sebuah tombol, bisa pilih Track New Button<\/em>. Halaman website anda akan di-scan dan setiap button\/URL link yang terdeteksi akan muncul dan bisa dipilih untuk di-track. Sayangnya Event Setup Tool tidak berhasil mendeteksi semua tombol yang ada, misalnya apabila tombol tersebut berupa floating button.<\/p>\n

\"setup<\/p>\n

 <\/p>\n

Sebagai contoh, saya pilih tombol Cari<\/em> untuk di-track dengan Facebook Pixel event. Kemudian saya pilih event Start Trial<\/em> sebagai contoh event yang akan dipasang.<\/p>\n

\"pilihan<\/p>\n

 <\/p>\n

Apabila berhasil, event yang dipilih akan muncul di window kecil tadi. Artinya event tersebut berhasil dipasang di tombol yang kita pilih.<\/p>\n

\"event<\/p>\n

 <\/p>\n

Memasang Facebook Pixel Event di URL<\/h3>\n

Selain tracking di button, event juga bisa disetup di URL tertentu. Sama seperti pilihan untuk track di button, pilih event yang ingin dipasang terlebih dahulu. Kemudian masukkan URL yang ingin di-track. URL bisa menggunakan ‘equals’<\/em> (kode event hanya bekerja apabila URL persis sama) atau ‘contains’<\/em> (kode event bekerja apabila sebagian dari URL cocok).<\/p>\n

\"tracking<\/p>\n

 <\/p>\n

Cara ini mirip dengan menggunakan Custom Conversions. Bedanya, event yang disetup menggunakan fitur ini merupakan standard event<\/em>, bukan custom event<\/em>. Jadi kita bisa menggunakan event yang sama untuk tracking beberapa tombol\/link\/URL yang berbeda. Hal ini tidak dapat dilakukan apabila kita menggunakan Custom Conversions.<\/p>\n

 <\/p>\n

Kelebihan dan Kekurangan Event Setup Tool<\/h2>\n

Untuk para advertiser yang baru memulai, adanya Event Setup Tool ini sangat membantu dalam pemasangan pixel event. Hanya dengan beberapa klik saja, kita sudah bisa memasang event sesuai dengan pilihan standard events<\/em> yang ada di Facebook Pixel<\/a>.<\/p>\n

Sayangnya, di Event Setup Tool ini kita belum bisa memasukkan parameter di event. Untuk para advertiser yang lebih advance, adanya paramater di event pixel tentunya sangat membantu dalam hal tracking, pembuatan audience, dan juga optimalisasi campaign Dynamic Ads. Penjelasan detail mengenai parameter event pernah saya bahas di artikel sebelumnya<\/a>.<\/p>\n

Namun, perkiraan saya akan ada versi baru dari Event Setup Tool yang memungkinkan kita memasang parameter langsung saat memasang event. Kalau benar, tentunya Event Setup Tool ini akan sangat berguna sekali dalam menyempurnakan pemasangan event Facebook Pixel.<\/p>\n

 <\/p>\n

What do you think?<\/em><\/h2>\n

Apakah anda sudah coba menggunakan Event Setup Tool? Bagikan pengalaman dan komentar anda pada kolom di bawah ini.<\/p>\n

Have a great week ahead!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pada artikel terdahulu saya pernah membahas 3 cara memasang facebook pixel dan kode event. Baru-baru ini, ada cara lain yang bisa digunakan untuk setup event, yaitu dengan menggunakan Event Setup Tool.   Apa itu Event Setup Tool? Event Setup Tool Read more…<\/a><\/p>\n","protected":false},"author":1,"featured_media":654,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"yoast_head":"\nMemasang Facebook Pixel Event dengan Event Setup Tool<\/title>\n<meta name=\"description\" content=\"Event Setup Tool memungkinkan para advertiser memasang Facebook Pixel event dengan sangat cepat dan mudah. 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