{"id":89,"date":"2018-02-17T23:23:45","date_gmt":"2018-02-17T16:23:45","guid":{"rendered":"https:\/\/louisandreas.com\/?p=89"},"modified":"2018-07-23T23:33:24","modified_gmt":"2018-07-23T16:33:24","slug":"memulai-beriklan-di-facebook-facebook-ads","status":"publish","type":"post","link":"https:\/\/louisandreas.com\/facebook\/memulai-beriklan-di-facebook-facebook-ads\/","title":{"rendered":"Memulai Beriklan di Facebook (Facebook Ads)"},"content":{"rendered":"

Pertanyaan yang paling mendasar dan biasanya paling banyak ditanyakan oleh teman-teman yang mau mulai belajar digital marketing adalah “bagaimana caranya untuk mulai……………?” dan titik-titiknya biasa diisi dengan entah Facebook Ads, Google Ads, email marketing, social media marketing, dan lain sebagainya.<\/p>\n

Oleh sebab itu, saya akan memulai dengan bahasan mengenai “Bagaimana caranya untuk…?” dan saya akan mulai dengan platform Facebook dan Instagram, karena untuk beriklan di keduanya akan menggunakan platform yang sama<\/a>. Jadi, apabila saya menuliskan “Facebook Ads” maka akan berlaku juga untuk Instagram, kecuali saya tuliskan secara spesifik.<\/p>\n

 <\/p>\n

Memulai Facebook Ads<\/h1>\n

Facebook Ads (iklan di Facebook) belakangan ini cukup populer di kalangan start-up digital, karena kemampuannya untuk mencapai target audience dengan akurat dan spesifik. Popularitas Facebook Ads sendiri di Indonesia semakin meningkat seiring dengan menjamurnya start-up digital beberapa tahun belakangan ini, dan kemudian merambah UKM dan online shop perorangan di Facebook dan Instagram yang juga mulai marak menggunakannya untuk mempromosikan usaha mereka.<\/p>\n

Sebenarnya, bagaimana sih caranya memulai Facebook Ads? Syarat pertama, anda harus sudah punya Facebook Page untuk usaha yang mau anda promosikan.<\/p>\n

Kalau sudah ada page, langkah selanjutnya gampang saja. Di akun Facebook personal anda, klik di tanda panah di kanan atas, lalu pilih “Create Ads”<\/p>\n

\"memulai<\/p>\n

 <\/p>\n

Setelah itu anda akan mendapat tampilan seperti berikut.<\/p>\n

\"tampilan<\/p>\n

 <\/p>\n

Mungkin terlihat membingungkan, namun sebetulnya cukup sederhana. Yang ditampilan tersebut adalah struktur iklan di Facebook. Pembahasan detail mengenai struktur akan saya berikan di post berikutnya, untuk post ini saya kan fokus membahas mengenai dasar-dasar struktur iklan di Facebook.<\/p>\n

 <\/p>\n

Struktur Campaign Facebook Ads<\/h2>\n

Struktur campaign di Facebook terbagi menjadi 3 level, yaitu Campaign<\/strong>, Ad Set<\/strong>, dan Ad<\/strong>. Ketiganya memiliki peranan dan fungsi masin-masing. Kita akan bahas secara garis besarnya satu per satu.<\/p>\n

\"struktur<\/p>\n

<\/h3>\n

Campaign<\/h3>\n

Di level Campaign, anda akan memilih Objective, yaitu tujuan anda beriklan di Facebook<\/a>. Sebenarnya apa tujuan anda mau beriklan di Facebook? Pertanyaan inilah yang harus anda jawab sebelum kita lanjut ke tahap berikutnya.<\/p>\n

 <\/p>\n

Ad Set<\/h3>\n

Level Ad Set boleh dibilang merupakan otak dari keseluruhan Facebook Ads anda. Di level Ad Set, anda dapat menentukan kepada siapa iklan anda mau ditampilkan (gender, usia, lokasi, dll), berapa budget yang anda mau gunakan untuk beriklan, dan berapa lama anda mau beriklan. Ada juga setting lainnya seperti optimisasi delivery dan bidding, akan saya bahas lebih detail di post berikutnya.<\/p>\n

<\/h3>\n

Ad<\/h3>\n

Di level Ad anda akan banyak bermain dengan bidang kreatif. Di level inilah anda memasukkan iklan dalam format gambar\/video\/ gif dan pesan-pesan yang ingin anda sampaikan kepada target audience anda. Anda juga bisa memasukkan link URL di level Ad, sehingga jika ada yang mengklik iklan anda, mereka akan di-redirect ke URL yang anda inginkan.<\/p>\n

 <\/p>\n

What do you think?<\/em><\/h4>\n

Sekian dulu pembahasan saya mengenai cara memulai Facebook Ads, apabila ada pertanyaan atau komentar bisa dikirimkan lewat kolom di bawah.<\/p>\n

Have a good weekend!<\/em><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Pertanyaan yang paling mendasar dan biasanya paling banyak ditanyakan oleh teman-teman yang mau mulai belajar digital marketing adalah “bagaimana caranya untuk mulai……………?” dan titik-titiknya biasa diisi dengan entah Facebook Ads, Google Ads, email marketing, social media marketing, dan lain sebagainya. Read more…<\/a><\/p>\n","protected":false},"author":1,"featured_media":96,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"yoast_head":"\nMemulai Beriklan di Facebook (Facebook Ads) – louisandreas.com<\/title>\n<meta name=\"description\" content=\"Artikel pertama di blog ini akan saya mulai dengan hal yang paling mendasar, yaitu "bagaimana caranya untuk memulai Facebook Ads?"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisandreas.com\/facebook\/memulai-beriklan-di-facebook-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Memulai 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